Observe Listen Define Attention Interest Desire Action Most of us are lucky to have had OLD auntie AIDA in our lives. She’s always there in our hearts and minds; the vivacious aunt you can never forget. She always got our attention and could make anything sound interesting. As children we...
Category: Marketing
Thinking outside the box – let’s get creative
“The mind that is driven by the urge of necessity, or out of love to create, develops more rapidly than does the mind that is never stimulated to greater action than that which is necessary for existence. The imaginative faculty of the human mind is the greatest piece of machinery...
How to turn an IT wilderness into a tech savvy workplace
Two years ago I came across a health care not-for-profit organisation that had bought a set of iPads with a vision of using them for better record keeping and communication. They threw them in the cupboard. Nobody wanted to use them. They didn’t know how to use them. The employer had a workforce...
Make your event stand out from the crowd and turn your attendees into long term fans
Thinking of organising a conference or a workshop? Want loyal fans who buy your products or services again and again? Have you attended events that just seem to be about the presenters? No food, no real interaction, very little opportunity to work the room? Do you want your event to...
The Wisdom is in the room
They say that the wisdom is in the room. Never did this statement seems truer than what played out in a recent workshop I had the pleasure of facilitating. I was asked by a client to run a planning workshop for an arts group that had been operating for over...
Community Research
When organisation approach us to carry out market research activities, one of the biggest challenges they face is that if relevance. There’s often a disconnect with what they are offering and what their clients expect. There are others out there offering the same services with more attractive propositions. Some of...
The Burnley Backyard Opening
Old world community values for the modern era Back in 2011, the City of Yarra Council had a derelict property on a corner block in a well sought after area. Formerly the site of the Burnley Neighbourhood House, Council planned to sell the block to developers. The community objected and...
Marketing For Training Providers
When you can’t compete on price for your training services Five marketing strategies to get more learners and repeat business without competing with low quality, fast turnaround, competitors It’s that time of year in Australia when training providers vie to convince people that garnering new skills will lead them to...