Business Networking is an essential aspect of professional success. By Pat Grosse, The Community Entrepreneur® We’ve all been to networking events where we walk away with a handful of business cards, some pleasant conversations, and maybe—just maybe—a new lead. However, what if I told you that networking is just the...
Category: Marketing
What would OLD auntie AIDA do?
Observe Listen Define Attention Interest Desire Action Most of us are lucky to have had OLD auntie AIDA in our lives. She’s always there in our hearts and minds; the vivacious aunt you can never forget. She always got our attention and could make anything sound interesting. As children we...
Thinking outside the box – let’s get creative
“The mind that is driven by the urge of necessity, or out of love to create, develops more rapidly than does the mind that is never stimulated to greater action than that which is necessary for existence. The imaginative faculty of the human mind is the greatest piece of machinery...
How to turn an IT wilderness into a tech savvy workplace
Two years ago I came across a health care not-for-profit organisation that had bought a set of iPads with a vision of using them for better record keeping and communication. They threw them in the cupboard. Nobody wanted to use them. They didn’t know how to use them. The employer...
Make your event stand out from the crowd and turn your attendees into long term fans
Thinking of organising an event, conference or a workshop? Do you want loyal fans who return again and again for your products or services? Many events fall flat because they’re all about the presenters. There’s no food, no real interaction, and no space to network. If you want your event...
The Wisdom is in the room
They say the wisdom is in the room. I’ve never seen that statement ring truer than in a recent planning workshop I had the privilege to facilitate. A Group with Passion but No Road Map An arts group that had been active for more than 20 years asked me to...
Community Research
Community Research When organisations approach us to carry out market research, one of the biggest challenges they face is relevance. There’s often a gap between what they offer and what clients actually want. Plenty of other organisations provide similar services—sometimes with more attractive propositions. Many of the groups we work...
The Burnley Backyard Opening
Old World Community Values for the Modern Era Back in 2011, the City of Yarra Council owned a derelict property on a corner block in a popular area. The land had previously been home to the Burnley Neighbourhood House. The council planned to sell the block to developers. The community...