The Intuitive Marketer

It builds on the author’s real-world experiences. She shares both the highs of working with a market leader and the lows of rebuilding. In the 1990s, she promoted the European Union. Three years later, she faced the urgent need to regain control of marketing. Through these lessons, the book provides practical insights into key marketing strategies

Through these lessons, the book provides practical insights into:

• • When to start and manage marketing in your business

• • How to grow your marketing expertise without studying for an MBA

• • Where creativity gives your business the competitive edge

• • Why it is easier than ever before to build a product/service base and add great value

• • Shifting the money mindset to attract better-quality customers

• • Harnessing technology to work for your business

• • Transforming a customer base into a community

• • Why you should go to great lengths to provide an outstanding customer experience

• • Despite what some people are saying, why offline marketing is definitely NOT dead and how it can be used to give your business the competitive edge.

This book reveals how marketing techniques we take for granted today evolved as information technology became embedded in our psyche. Understanding where we’ve come from, not only helps us understand where we are today, it also helps us prepare for the innovations of tomorrow.

DISCOVER

• • The number one mistake that could cost you your business within the first three years

• • Seven ways you can build your marketing knowledge and expertise without studying for an MBA

• • Why you should trust your intuition

• • What it takes to be different visible and unique

• • How to avoid burnout

• • How to use your strengths to replace procrastination, doubt and fear, with motivation, control and excitement

• • Why you should push your boundaries to provide excellent customer experience

• • Examples of combining online and offline marketing strategies to enhance customer attraction

Are you starting a business or a business owner that wants to get a better understanding of marketing to make informed decisions to grow your business? Have you relied on your intuition to get you to where you are now, but there is so much out there, that you don’t know what’s the best marketing solution for you?

In this book, Pat Grosse reveals twenty marketing principles that are just as relevant today as they were thirty years ago — even with the explosion of online marketing. Pat has walked this path herself, experiencing both success in a pan-European niche market and the number one mistake that cost her three years of growth. She also brings first-hand experience of technology’s evolution — from the early hype of the Information Super Highway to today’s digital economy — while touching on how artificial intelligence will shape marketing in the future.

If people are classified as either digital natives or digital immigrants, Pat calls herself a digital captive because technology has been a core part of her life since her teenage years. Coupled with her grassroots marketing experience, this gives her a unique blend of common sense and wisdom in a noisy, crowded marketplace.

Read this book, apply its timeless principles, and transform your intuition into informed marketing decisions that lead you to the right experts, the right strategies, and the success your business deserves.