Blog

Grants are not the only way

When I get approached by someone or an organisation looking for a grant, I ask questions and listen. I listen for the real reason people are wanting a grant …. a lifeline, an investment in a new idea, to reach an audience, to continue to fund an existing service, to...

Marketing For Training Providers

When you can’t compete on price for your training services Five marketing strategies to get more learners and repeat business without competing with low quality, fast turnaround, competitors It’s that time of year in Australia when training providers vie to convince people that garnering new skills will lead them to...

Volunteer Management

If you are in volunteer management in Australia, you may have heard of the Way2Go Volunteer Management Toolkit developed by the Albury Wodonga Resource Bureau and Hume Primary Care Partnership.  The Toolkit alone has leen used by over 850 volunteer managers to mange over 8000 volunteers. Jemma Toohey, the Manager of...

Marketing for Gold

Over the last couple of weeks, we have delivered an expanded version of our marketing workshops aimed at not for profits.  Here are some nuggets from the workshops that are necessary no matter what you do: 1    Benefits before Features Take a look at your advertising medial both online...