When you can’t compete on price for your training services Five marketing strategies to get more learners and repeat business without competing with low quality, fast turnaround, competitors It’s that time of year in Australia when training providers vie to convince people that garnering new skills will lead them to...
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Volunteer Management
If you are in volunteer management in Australia, you may have heard of the Way2Go Volunteer Management Toolkit developed by the Albury Wodonga Resource Bureau and Hume Primary Care Partnership. The Toolkit alone has leen used by over 850 volunteer managers to mange over 8000 volunteers. Jemma Toohey, the Manager of...
Are you looking for customers in the right places?
8 marketing mistakes you could be making that could easily be fixed Being in business can be one of the biggest roller coaster rides of your life. Some people don’t make it past the first revolution. Others manage to navigate the highs, lows, tight corners and the many twists and...
Entrepreneurial thinking – Connect with your higher business potential
What separates those who look for and grab opportunities from those who let life pass them by? Are you an aspiring entrepreneur who would like to …. but don’t get around to it? Do you start things and then finds it all too hard, or lets that little voice in your head...
How a good grant writer can help you to achieve your dreams
Instead of applying for the next available grant, or not applying because you don’t think you’ll be successful, what if you could work with a grant writer that not only knows what you do, but also works with you to be more strategic about what you apply for, with an eye on...
Marketing for Gold
Over the last couple of weeks, we have delivered an expanded version of our marketing workshops aimed at not for profits. Here are some nuggets from the workshops that are necessary no matter what you do: 1 Benefits before Features Take a look at your advertising media both online...
7 Ninja Strategies for Killer Grant Applications
How do you go about putting together your grant applications? Do you scan the guidelines, think it’s a good idea, start putting pen to paper and part way through realise it’s not for you? Or worse still, you don’t qualify? Do you leave it until the last minute and freak...
Who’s hiding in your list?
Have you ever heard a phrase for the first time and then for weeks after hear it again and again ad nauseum. That happened a few years ago when an online marketing guru announced during a face to face workshop “the money’s in the list”. He was talking about customer...