Marketing for Gold

Over the last couple of weeks, we have delivered an expanded version of our marketing workshops aimed at not for profits.  Here are some nuggets from the workshops that are necessary no matter what you do: 1    Benefits before Features Take a look at your advertising medial both online...

Who’s hiding in your list?

Have you ever heard a phrase for the first time and then for weeks after hear it again and again ad nauseum. That happened a few years ago when an online marketing guru announced during a face to face workshop “the money’s in the list”. He was talking about customer...

Reframing the Future

5 reasons why now is the time to rethink and reset your Strategic Plan Nobody can deny that 2020 was the year that struck a lightning bolt that’s still reaping its energy in every part of our lives. The ripple effect of the COVID 19 pandemic will permeate throughout our...

What is a Community Entrepreneur?

Community entrepreneurs are typically groups or organisations that seek out and act upon opportunities to transform communities and create a positive impact on community values. Why this is different to social entrepreneurship is that many social entrepreneurship models focus on individuals and disadvantages.  Community entrepreneurship focuses on the community as...