Observe Listen Define Attention Interest Desire Action Most of us are lucky to have had OLD auntie AIDA in our lives. She’s always there in our hearts and minds; the vivacious aunt you can never forget. She always got our attention and could make anything sound interesting. As children we...
Author: MalcolmHolmes
Thinking outside the box – let’s get creative
“The mind that is driven by the urge of necessity, or out of love to create, develops more rapidly than does the mind that is never stimulated to greater action than that which is necessary for existence. The imaginative faculty of the human mind is the greatest piece of machinery...
How to turn an IT wilderness into a tech savvy workplace
Two years ago I came across a health care not-for-profit organisation that had bought a set of iPads with a vision of using them for better record keeping and communication. They threw them in the cupboard. Nobody wanted to use them. They didn’t know how to use them. The employer had a workforce...
Make your event stand out from the crowd and turn your attendees into long term fans
Thinking of organising a conference or a workshop? Want loyal fans who buy your products or services again and again? Have you attended events that just seem to be about the presenters? No food, no real interaction, very little opportunity to work the room? Do you want your event to...
Get Your Project Funded – Tips for Successful Grant Applications
Whether it’s through government departments, philanthropic organisations, industry bodies, research councils or sector specific grant givers, there’s probably a grant out there for you. The problem is others will also be looking for the same bucket of money. The successful grant winners will demonstrate why the funder should be confident...
The Wisdom is in the room
They say that the wisdom is in the room. Never did this statement seems truer than what played out in a recent workshop I had the pleasure of facilitating. I was asked by a client to run a planning workshop for an arts group that had been operating for over...
Nine Rules of engagement for community partnerships
So you are planning to work with others for a community joint venture. Or you maybe considering working more closely with other groups to share resources and services. Everything seems fine at the start, but things can get complicated very quickly and you may end up disappointed or worse still,...
Community Research
When organisation approach us to carry out market research activities, one of the biggest challenges they face is that if relevance. There’s often a disconnect with what they are offering and what their clients expect. There are others out there offering the same services with more attractive propositions. Some of...